January 19, 2012
Why Challenging Lego Matters

It seems that everyday there is a new take on the great Lego Friends Debacle. Each one is just as thoughtful and brilliant as the next. All of our favorite friends and orgs have had something to say about the incident and happily, for me personally, even moms I know in real life and chat […]

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December 16, 2011
Girly Legos - The Gateway Toy

Now I have to admit that I am the first one to roll my eyes at Lego’s whole new girl targeted line of “Girl Legos." I wish so much that Legos could just be Legos and girls and boys who like Legos could play with them without feeling the need to label them as a boy […]

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December 13, 2011
She Can Do Anything

Last week on Facebook you may have seen the fabulous story we posted about the 17-year-old SheHero, Angela Zhang, who created a Nanoparticle that kills cancer. That’s right, kills cancer. Zhang’s project “Design of Image-guided, Photo-thermal Controlled Drug Releasing Multifunctional Nanosystem for the Treatment of Cancer Stem Cells” will not only save countless lives but […]

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November 10, 2011
Bring Back the Good Old Days

Sometimes as I manage my way through my thirties I look in the mirror and ask myself, “When did I become the old ‘Get off my lawn!’ lady?" It seems that everywhere I turn I see things on television or in magazines that make me angry, annoyed, shocked and just downright crabby. Why didn’t the […]

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October 14, 2011
Spelling Archeologist

Though we may do our best to expose our SheHeroes and Heroes to inspiring images, gender barrier busting SheHeroes from history and anything that may help them strive to be more than what the media says they can be, sometimes the best sources of inspiration come from out of nowhere.

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October 11, 2011
The Self-Esteem Act - Coming Soon to a Magazine Near You

Almost a year ago on the blog we posted about new standards being set in Britain to hold magazine and advertisers accountable for the images they publish in advertising campaigns. As the amount of digital enhancement and photo shopping continues to increase the need for accountability has become even more important. Which is why in […]

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September 2, 2011
The JCPenney Tidal Wave

It’s probably safe to assume that at some point during the last couple of days you probably saw on the news or read online about the incredibly sexists shirt that was being sold at JCPenney stores. The shirt said, "I'm too pretty to do my homework so my brother has to do it for me." […]

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June 2, 2011
Bring Back Ruby

I recently came across something posted on Facebook that captured my eye. It was a blog post about a campaign from the Body Shop that had launched in the late nineties known as “the Ruby Campaign.” The Ruby campaign was part of a bigger ‘‘Love Your Body’’ campaign from the store. The Body Shop wanted […]

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